Privacy Policy

1. Personal Data We Collect

We collect personal data that you voluntarily provide to us when contacting us, as well as automated technical data collected via cookies and analytics services:

• Contact Form Data: Full Name, Email Address, Phone Number, and Message contents submitted via our enquiry form.
• Technical & Analytics Identifiers: IP address, device type, browser characteristics, operating system, and website usage statistics via Google Analytics.

2. Specific Purpose for Data Processing

Your personal data is collected exclusively for specific, lawful purposes:

• To respond to and process your business inquiries, technical data sheet requests, sample requests, and custom masterbatch formulation quotes.
• To communicate with you directly regarding your specific enquiry or requested services.
• To analyze aggregate website performance, user navigation patterns, and improve site user experience (only with your consent for analytics).

We do not sell, rent, trade, or use your personal data for automated profiling or unsolicited marketing communications.

3. Third-Party Data Processors & Cross-Border Transfers

To operate our website and handle communications, we utilize trusted third-party service providers:

• Google Analytics (Google LLC): Used to measure website traffic and user interaction with your explicit consent. Data processed by Google Analytics may be stored and processed on servers outside of India.
• Cloudflare Pages & Worker Mailer: Used to securely host our website infrastructure and route contact form submissions to our official inbox.

4. Data Retention Policy

We retain personal data only for as long as necessary to fulfill the purpose for which it was collected:

• Enquiry Submissions: Retained in our secure corporate email systems for up to 12 months from the resolution of your inquiry or as required for legitimate business record-keeping.
• Analytics Data: Retained according to standard Google Analytics retention schedules (up to 14 months).

5. Your Rights as a Data Principal

Under India's Digital Personal Data Protection (DPDP) Act, you have the following rights regarding your personal data:

• Right to Access: Request a summary of the personal data we hold about you.
• Right to Correction & Erasure: Request correction of inaccurate data or deletion of your personal data.
• Right to Withdraw Consent: Withdraw your consent for analytics cookies at any time via our consent banner settings.
• Right to Grievance Redressal: Contact our designated privacy contact to resolve any grievances regarding your data.